A number of bloggers was discussing about the latest search service launched by Google, Google Blog Search on Wednesday September 14, 2005. It gives us the ease to search for any entry that the blogger has written. It depends on how fast the entry has been indexed, sometimes even within 1 hour the post was published.
While Skype was acquired by eBay and hope to drive up the volume of its auction sales, Google Blog Search may serve as a tool to boost the sale of Google AdSense. This thought came into my mind after reading the news of the new search service launched. Then my thought was echoed after reading an article written about the same thought too.
There are many valid reasons Google took this step to launch such search, the following are what I can think of :-
- I can say more than 40% of the blogs are using Google AdSense, which is one of the main source of Google’s income.
- Google keeps track of those who submitted their blogs’ entries to Google Sitemaps.
- The easier people to reach a blog with AdSense, the more Google will earn from AdSense.
Smaller companies, such as Technorati, Icerocket and Feedster, have offered similar search services for awhile before Google. However, I believe even though Google is not the first search engine to offer blog search, due to the advantage of its Google Sitemaps, they would probably provide a more comprehensive search.
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